As a Senior Graphic Designer at PBE Jobbers Warehouse, my journey began in 2007 when I joined as an Assistant Marketing professional and eventually evolved into a key figure in the company's rebranding efforts. My primary mission was to orchestrate a complete transformation of PBE's visual identity, breathing fresh life into the brand. One of my standout achievements was the creation of the PBE Tool Works catalog, a substantial 70+ page publication released quarterly, where I collaborated closely with manufacturers and printers to bring this publication to life. Each issue was a thrilling opportunity to captivate our audience with innovative design. In addition to this flagship project, I regularly took on tasks such as designing self-mailers, promotional flyers, and a range of in-house marketing projects, contributing to the overall enhancement of PBE Jobbers Warehouse's market presence.